How manufacturers are already benefiting from adopting BIM
You can already see this industry change playing out across manufacturers in very different industries, each with very different starting points. What stands out isn’t just that they’re using BIM, it’s how differently they use it depending on their business goals.
This shift becomes most visible on platforms like BIMobject, where manufacturers can see how their products are being discovered, evaluated, and used in real projects.
For some manufacturers, it’s about reaching the right audience in the first place. SportsArt uses BIM to place its products directly into architects' workflows, making them easier to discover during design. Instead of broad targeting, they can focus on specific firms and projects.
“With BIMobject, we can easily identify which companies are in a specific location and who works for them, allowing me to tailor my marketing efforts.” - Ruben Mejia, Executive Vice President, SportsArt.
For others, the value comes from understanding demand. Euro Architectural Components tracks how its products perform on BIMobject and uses that data to guide decisions on where to focus.
“Data on BIMobject shows what architects actually need, and where. We use it to identify promising markets and build prospect lists.” - Austin Mercieca, Head of Marketing, Euro Architectural Components.
Even newer brands are seeing traction quickly. Dutton Brown gained visibility and consistent downloads within weeks of launching its BIM content on BIMobject, reaching architects who would have been difficult to access through traditional channels.
Discover how leading brands are adopting BIM and placing their offering in front of architects to grow their business. Read their success stories.