As a century-old leader in building technology, JUNG is known for its seamless blend of timeless design and advanced solutions for lighting, shading, and energy management. In 2016, recognizing the growing impact of digitalization, JUNG partnered with BIMobject, the world’s leading platform for BIM content, to make its products accessible to architects and planners globally.
Through BIMobject, JUNG could offer powerful digital assets that not only expanded its reach but also helped position the brand as a pioneer in the construction industry’s shift toward data-driven design. Learn from Deniz Turgut, Head of Marketing at JUNG, the insights of this BIM journey.
“In future, decisions on the use of products will be made at a much earlier planning stage. Data quality - also at the meta level - is a crucial component here. Every manufacturer would therefore do well to focus intensively on the digitalization of their product information in addition to traditional sales.”
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