Get your products found and specified with BIM
A guide for manufacturers who want to reach architects, increase Revit downloads, and drive results with BIM content.
Why digital product data is now critical for specification
Architects, engineers, and contractors are already working in BIM-based environments. They expect manufacturers to support this shift with BIM content and Revit families that fit directly into their design workflows and models.
But discoverability is still the gap. If your content isn’t hosted, optimized, and structured for AEC professionals, it gets overlooked.
What you'll learn in this guide:
- How Design and construction professionals discover and select manufacturer products
- Why file format (especially Revit) affect visibility and selection
- What content specifiers expect when evaluating products, what makes BIM content specification-ready
- How digital product platforms like BIMobject help eiyh discoverability and data insights
- What do download data and usage signals reveals about real-world interest and buyer intent
Data shows: manufacturers with digital BIM content win earlier specifications
The construction sector is under pressure. Global demand is expected to double by 2060, yet 30% of megaprojects go over budget, and 98% face delays. That’s why efficiency and digital readiness are at the top of specifiers' minds.
They don’t have time to request files or dig through outdated PDFs. They expect Revit-ready BIM content, accessible and structured, to plug directly into their workflows and models.
This guide offers insights into how digital product visibility influences how and where your products appear in early-stage design, a key moment in the decision-making process.
Sources: McKinsey Global Institute, “The construction productivity imperative” (2015). UN Global Status Report (2017). BIMobject AEC User Survey (2023).
Make your products BIM-ready today.
Become exactly what architects and specifiers look for when choosing products, and get your product files into their projects.
Digitizing your products is the first step to enter the world of digital construction. With more than 14 years of experience, our BIM experts will be happy to advise and assist you throughout the process.