Introducing Email Campaigns
Influence designers when it truly matters
Our email marketing tool lets manufacturers send timely, relevant emails to specific segments of their audience on BIMobject.com — reaching the architects and engineers most likely to specify their products.
➡ Build your audience first
Every campaign starts with a segment, not a mailing list. Choose whether to target people who follow your brand or people who've downloaded your products, then narrow it down: by download window (say, the last 90 days), by specific products, by occupation, and by country. Preview the audience count before you send, so you can refine it further — narrowing to architects and interior designers, or excluding students, for example — until the list is exactly who you want to reach.
➡ Build and launch in minutes
Once your segment is set, building the email itself is simple: add a banner image, a headline, a short description and a call-to-action button — pointing readers to your LinkedIn page, a product page, or wherever you want them to go next. Your brand logo is added automatically. Review it, then launch.
➡ Why we built it this way
Manufacturers kept telling us the same thing: they wanted more insight from their download data, and the ability to target and segment more specifically so their messaging felt relevant and personal — instead of one generic email to everyone who ever downloaded a file. Email Campaigns turns that download and follower data into an audience you can actually target.
➡ Part of your full promotion toolkit
Email Campaigns sits alongside Search Promotion, which pushes your product to the top of any category you choose, plus Audience and Insights analytics that show who's viewing and downloading your content. Together they give you the full picture: who's engaging with your products, and the tools to reach them directly.
Reach the right design professionals
Email Campaigns are a strategic way to increase the visibility of your brand and products among architects, engineers and other design professionals.
With BIMobject’s promotional solutions, building product manufacturers can increase product visibility, reach relevant groups of design professionals and create new opportunities to connect throughout the design process. From targeted email campaigns to product promotion on BIMobject, you can choose the activities that best support your business goals in the Italian market.
See how Ariston connects with design professionals
Ariston uses BIMobject Email Campaigns to reach relevant design professionals, increase product visibility and stay connected throughout the different stages of a project.