Manufacturing the digital marketing mix
2 surveys, 4,793 respondents, endless insights: This is your go-to marketing guide on how to center on – and resonate with – specifiers today.
Digital marketing for manufacturing companies: the why-do and how-do.
Want to connect with architects, engineers, and construction professionals more effectively? Building stronger visibility and generating qualified leads depends on understanding how these audiences work and what captures their attention.
This e-book breaks down the channels, messages, and distribution tactics that resonate with digital-first specifiers. It provides clear guidance on how to refine your marketing efforts and connect with professionals at the right moment.
Everything is backed by data from two surveys with 4,793 respondents across architecture, engineering, and design. The insights are practical, easy to apply, and built on real industry behavior.
What this e-book on manufacturer marketing offers you.
After turning the pages of this digital e-book, you'll get a firmer grasp of:
- How architecture, engineering, and construction professionals discover new products.
- Where they spend most of their time.
- Where to focus your resources: paid, owned, earned, and anything in-between.
- What BIM is and why it's a factor you can't afford to ignore in your marketing efforts.
And much more! Want the answers to the bullets?
Why is it important to market building products?
You might be asking the question if you're new to manufacturing. Maybe you've worked in the industry for years and have found yourself in a marketing position. Or you might just want a little refresher.
Marketing building products is not a walk in the park. Neither is digitalization. But the thing is: the building industry as a whole is slowly but surely moving in the digital direction. Are you prepared for it? If iffy, you should...
What is new in 2025: Specifier behavior
A stellar marketing mix should target your target audience's habits, preferences, and behaviors. That's why, in 2025, we asked 1,352 professionals in architecture, engineering, and construction, who use bimobject.com, how they search, evaluate, and choose building products.
Get a snapshot of the results in this infographic: