The BIM blog for building product manufacturers

27 surprising AEC statistics for 2023

Need a bit of inspiration to guide your 2023 AEC outreach strategy? Look no further! Using insights from 4,798 professionals in architecture, engineering, and construction professionals, we'll walk you through some of the essential trends for underst ...

Interview

How BIM steps up Precision Ladders' service & orders

Precision Ladders has met the ever-changing needs of its clients for over 80 years. When digitization climbed the industry’s agenda, Precision Ladders quickly stepped up to reach architects in new digital channels. But what did they gain by transform ...

Architecture

Riccardo Piazzai, Architect & BIM Project Lead At Schmidt Hammer Lassen Architects

BIM & sustainability: How manufacturing companies could – and should contribute.

Building information modeling (BIM) is becoming a big deal in construction. But how can digitalization build a better and greener construction industry? And what role can and should a manufacturer have in it all? We chatted with Riccardo Piazzai, Arc ...

Marketing inspiration

How to pick the right digital media mix for building product marketing

Digital marketing is a powerful player in any marketer's arsenal – manufacturing certainly included. But how do you pick a media mix to increase your awareness, engagement, and reach? Let’s dive into paid, owned, and earned media to unveil the opport ...

Product

Expand your BIM content strategy and integrate it into your marketing mix

As a marketer, you need several different touch points across diverse channels to drive awareness of your brand and products. To educate the prospects on your unique selling points, and guide them when selecting the right products. Providing BIM cont ...

Marketing inspiration

Why manufacturers need a digital marketing strategy

Want to reach more architects, engage engineers, or influence interior designers efficiently? In that case, you need to go digital with your marketing efforts. Find out why digital marketing tools bring better awareness, results – and much more – in ...

Product

How to maximise your brand visibility and BIM object downloads

In a global marketplace with over 2000 brands, 3 million registered users, and millions of monthly downloads, there is always a risk of getting lost in the crowd. But don’t worry - there are things you can do to stand out and make sure your products ...

Interview

“BIMobject allows us to present our solution and benefits to engineers working with contractors”

Roberts Gordon has been bolstering their brand and attracting new business opportunities since a strategic alignment with BIMobject began in 2016. During their BIM journey, Roberts Gordon has cultivated new relationships across building projects that ...

Sustainability

Can BIM target the UN Sustainable Development Goals?

The Sustainable Development Goals (SDGs) influence policies, attitudes, and how the building industry needs to evolve. But what do the 17 SDGs entail? Can BIM play a part in addressing them? And where do manufacturers fit in? Get the answers to these ...

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