Exploring BIMobject’s Marketing Tools
Max highlighted two primary categories of marketing tools available to manufacturers to enhance visibility and communication, ensuring maximum value extraction from our platform.
Visibility-Boosting Tools:
Product Promotions: The primary goal of visibility-increasing marketing tools is to amplify the presence of manufacturers’ products and collections on the BIMobject platform. When products or collections are promoted, they are strategically prioritized in user searches, resulting in higher search rankings during specific periods. Promoted products garner significantly more attention than those not actively promoted. This directly impacts visibility metrics such as downloads and page visits, boosting user interaction with manufacturers’ content.
Do you have a new popular product you want to introduce in the market? This feature makes it easy to grow your reach and audience faster. Our feature will allow you to define and target your audience through effective promotional tactics. Brands using promoted products see an average of 83% growth in monthly downloaders and followers.
Discover the success of promoted products: Read Velux’s inspiring case study!
Communication Tools:
The second type of marketing tool BIMobject offers revolves around communication, primarily through Email Campaigns. In the building industry, lead generation and product interest are often signaled by AECs downloading your BIM content. Our email campaign tool enables manufacturers to craft and distribute tailored marketing materials directly to your target audience’s inbox.
BIMobject’s email campaign tool has a 74% higher open rate and a 4% higher click rate than the industry standard (MailPro, 2023, Email marketing Benchmark available at: https://www.mailpro.com/benchmark/2023/).
Additionally, the flexibility of BIMobject’s email campaigns allows you to target two distinct audience segments:
- Existing audience: Users who have previously interacted with your brand by downloading products or following your updates.
- Undiscovered audience: Users who have not yet engaged with your brand, presenting an opportunity to expand awareness and attract new followers.
See how Ariston, an energy-efficient water heating solutions manufacturer, achieved remarkable results using email campaigns >