6. Include BIM in your marketing
You knew it was coming, but we couldn’t leave it off the list.
We took a deep dive into BIM marketing in a previous blog and, more recently, in a webinar with Forbo. But by making a business decision to use BIM and a marketplace such as BIMobject, visibility sharply improves and expands your capacity to stand out amongst your competitors.
We’ve already alluded to the fact that with BIM, the ability to boost your presence to a much wider group of architects and designers across various industries increases. But more importantly, potential customers will also not work with you if you don't have BIM. This is particularly pressing in nations with BIM mandates and a high adoption rate.
Kanlux, a top European lighting company, found this out first-hand. Marta Kachniarz, development and marketing director at Kanlux, explains:
"One of the components of signing contracts with design offices is the fact that you have files on BIMobject. Without it, such cooperation would not be possible. Of course, it works both ways. We also reach customers who do not use BIMobject, but they are then pleasantly surprised with the possibilities and functionality of the platform.”
Kanlux isn't the only one. Martin Let Hansen from VELUX, the global manufacturer of roof windows, also realized that apart from improving brand awareness and expanding reach, BIM simplifies the process and provides opportunities to improve collaboration and ROI on marketing spend:
"Sometimes it’s hard to get strategies into different sales organizations, and if we have to do it over 40 times, it would require a lot of resources. Having everything on one single platform enables us to reach more specifiers with less effort.”